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The Impulsive Group's flagship property, Sanctuary Hotel New York, has been a labor of love for its proprietors since they began developing the property in early 2010.

The Sanctuary Hotel New York consists of 9 stories and offers a total of 111 luxury guest rooms.

The transformation and renovations began in early 2010 inspired by father and son duo, Hank Freid and Brandon Freid. After perfecting the art of chic budget hotels, Hank and Brandon's passion to create a luxury destination hotel was realized.

Sanctuary Hotel New York is a four-star, luxury lifestyle hotel with 5-star service in the heart of Times Square - a personal retreat unlike any other Manhattan hotel.

Energetic Rooftop Restaurant & Lounge "HAVEN" and Tender Restaurant and Lounge located in the lobby are open for cocktails, happy hour and dining in the evening.

King Bedroom at Sanctuary Hotel

Sanctuary Hotel New York features a unique blend of service and style inspired by the warm hospitality innate to quaint hotels throughout Europe and the driving force behind Hank and Brandon's signature S.T.A.R.™ Program.

The S.T.A.R.™ Program (Service Tailored to Any Request) is warm and welcoming. Its intuitive, anticipating guests needs and creating pleasant surprises. Its also about creating a connection, relationships and loyalty.

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